How to Start and Scale Your Content Creation Business: A UGC Creator’s Guide
Hi, I’m Samantha Elle, an experienced UGC creator who’s been in the game for over five years, working on more than 1,000 campaigns.
Trust me, I’ve learned the ropes, and I’m here to help you kickstart and scale your very own content creation business.
Let’s dive into everything you need to know to get started, stay organised, and thrive in this exciting industry.
Setting Up Your Business as a Sole Trader in Australia
First things first: treat this like the business it is! As a sole trader in Australia, you’ll need an Australian Business Number (ABN). Here’s how to set it up:
Visit the Australian Business Register website.
Apply for an ABN: It’s free and straightforward.
Register your business name (optional, but great for branding).
Once you’re set up, you’re officially in business. Now, let’s talk tools.
Essential Apps for Sole Traders:
Xero: An excellent accounting app to track income, expenses, and tax deductions.
LawPath.com.au: Create contracts and agreements to protect yourself when working with businesses.
Canva: Design your portfolio, social media graphics, and other materials. It’s easy, professional, and a must-have for any creative business.
Why UGC Is the Perfect Creative Business
Unlike influencer marketing, UGC (User-Generated Content) doesn’t require a following. Businesses pay you for your creativity, not your audience size. This means you can:
Get paid to create amazing content without needing thousands of followers.
Start immediately with just your phone and a knack for storytelling.
Work with brands you already love, creating authentic content that connects with their audience.
How to Build Your Portfolio and Get Started
Start with What You Have: Use products you already own and love to create sample videos. Highlight the features, benefits, and unique aspects of these products in your content.
Set Up a Dedicated UGC Account: Create a separate social media account to showcase your work. Post your videos and tag the brands you’re featuring. This helps build brand awareness and might even land you your first paid gig.
Design a Professional Portfolio: Use Canva to put together a visually appealing portfolio. Include examples of your work, your rates, and your contact information.
The Mindset Shift: From Side Hustle to Full-Blown Business
To succeed, you need to think big. This isn’t just a side hustle — it’s your business. Approach every project with professionalism and pride. Show up consistently, invest in learning new skills, and treat your clients like gold.
Finding Work as a UGC Creator
Facebook Groups: Join UGC-specific groups where businesses post opportunities and creators network.
Creator Apps:
#Gifted
The Content Cliq
The Right Fit
These platforms connect you directly with businesses looking for content creators.
Reach Out to Brands: Don’t be afraid to send DMs or emails pitching your services. Show them why you’re the perfect fit.
Video Editing Tips and Tools
Apps to Practice With:
CapCut
Splice
Adobe Premiere Rush
Editing Rule of Thumb: Keep your clips short and engaging. No clip should last longer than two seconds — this keeps viewers hooked and ensures your videos are dynamic.
Ready to Take Your Business to the Next Level?
Becoming a UGC creator is an incredible way to combine creativity with income. And if you’re ready to scale, we can help.
Sign up to be one of our creators at Virtual Hype Co. We’ll manage your inbound inquiries, connect you with our database of eager businesses, and help you grow your content creation empire.
So, what are you waiting for? Your dream business is just a phone, a product, and a story away. Let’s make it happen!
